As I read Shannon’s post, I was struck by how similar her experiences had been to mine — in terms of the connections made with people online, and most especially, how many of those online experiences had turned into real-world interactions and relationships. That’s what I’d like to discuss with today’s post: what’s the value of online-only communities?
The importance of vibrant online communities is not to be underestimated. Without a doubt, the internet has facilitated communication and connection where geography, politics, gender, weather, war, any number of factors may have prevented it, thus uniting disparate voices to share common experiences or to unite to fight injustice. But some of the most successful results of building community online are the offline outcomes.
For example, my colleagues at EchoDitto worked with Howard Dean in the presidential election of 2004. They built a powerful online community of “Deaniacs” and while some major measures of success happened entirely online — fundraising comes to mind, of course — one of the real highlights of the online campaign was the ability to bring together supporters in coffee shops and restaurants in their hometown. Through the use of Meetup.com and other online tools, supporters of Howard Dean were able to connect online with other supporters, and then meet offline to discuss the election, debate policy, and plan actions to work for Dean’s election. These offline meetings took the relationships to a new level and, I think, cemented the sense of community that was sparked online.
Other examples include many of the mass marches and rallies that happen in Washington, D.C. On April 25, 2004, I was one of over a million people who took to the streets of the United States capital to support women’s reproductive rights. Although we all arrived there by car, bus or train, it was largely through online organizing that those millions of people organized themselves to attend the rally. We again used sites like Meetup.com to plan our bus trips with local supporters; some organizations provided tools on their websites where we could find potential roommates or carpoolers. Without the online tools available, I doubt the march would have been half it’s size; but it often takes an offline event to mobilize so many people.
So the point of all this is to say that while we should take all advantage we can of the online tools that are available, we can’t forget that sometimes the best strategic outcomes for those online actions are offline results. At least, this has been my experience.
But I’d love to hear more from you — In your country, does it make sense to use the internet to try to bring people together for a real-world event? What have you tried? What has worked for you and what didn’t work?